You need to read this first, or my response will make no sense. If you’re anything like me, that post won’t make any sense either, but that’s okay. I don’t think it’s meant to.
***
It had been a week since Bloggerbelle had talked with “Sarah” from the land of PR and she was beginning to feel like she’d been duped. She had read Sarah’s version of the conversation and she was rather displeased with how she’d been portrayed. She certainly wasn’t as stupid as Sarah thought she was and she suspected that Sarah was actually a witch, trained in the art of double talk and confusion.
After stewing on these facts for a while, she decided to travel to the land of PR and confront Sarah. Leaving her child with a baby sitter (Sarah might have claimed she was a beautiful princess of Blog, but she was wrong about a lot of things) she travelled for a long time to reach Sarah’s kingdom.
The people of PR were tricky you see and frequently moved around to curtail complaints, and avoid the worst of the dark and stormy weather.
When she finally found Sarah, they sat down together for a coffee. Bloggerbelle had lots of questions.
‘Sarah, when last we spoke, I walked away confused. We spoke about compensation and giveaways and yet, I don’t feel that my questions were addressed, or even adequately represented in the post you wrote.’ Bloggerbelle continued. ‘I think you misunderstood what I meant when I said I was asking for compensation. I was approached by people from the land of PR, who asked if I would review a product and host a giveaway. Then I was disheartened when my requests for compensation were turned down.’
Sarah looked at her and then spoke carefully, ‘Bloggerbelle, we discussed the problem of compensation, remember?’
‘I remember, and yet, I walked away without learning anything’. Bloggerbelle hardened her mind to any tricks that Sarah was trying to use on her.
‘The land of PR offered me a product to review and then giveaway on my blog and yet, they wouldn’t give me compensation for the time and effort required to run a giveaway. Tell me Sarah, are you being paid?’
‘Well, yes, I’m being paid but -‘
‘Are you being paid in money? Honest to goodness money? Or does the King of PR send you home at the end of the week with product samples to see you through?’
‘It’s not the point! I’m doing my job!’
Bloggerbelle had thought about this on the long trip to the land of PR.
‘Sarah, I am doing my job too. I am spending time writing copy for a blog post, I am moderating comments and organising a giveaway, don’t I deserve to get paid also?’
Sarah looked annoyed. Very annoyed. Dark clouds gathered above her head and Bloggerbelle started to realise why the land of PR was dark and stormy.
‘I accept that you are taking time and effort to put together a blog post, but you’re a blogger! We don’t have a budget to pay bloggers!’
Bloggerbelle didn’t agree that there wasn’t a budget.
‘Sarah, I think you do have a budget, otherwise you wouldn’t have a client. I just don’t think you’re willing to share any part of your budget with bloggers.’
Sarah spluttered a bit and Bloggerbelle tried a different tack.
‘Sarah, I am using my trust capital and my sphere of influence to promote a product for your client. I have worked hard to build up an audience and regardless of what you think of their worth, I know that I am worth more than a few boxes of cereal.’
Sarah looked shocked as Bloggerbelle kept talking.
‘You might believe that we’re all alike in the Land of Blog Sarah, but we’re not. I know that if I turn down a chance to work with you that you will find someone else willing to work for nothing. I am okay with this. I am concerned with my long term reputation, not my short term gain. And frankly, if people assume I’m getting paid anyway, then why should I do the work for nothing?’
Bloggerbelle stood up quickly and nodded to Sarah. Without a backwards glance, she left Sarah still spluttering behind her.
While she wasn’t yet sure what she wanted to get out of her blog, she did know that she wasn’t prepared to sell herself for nothing. After all, how could she give her child all the pretty things in the kingdom if she wasn’t being paid for anything?
She knew that she was worth more than that and she wasn’t prepared to sell herself short.